Your Origin Story
An About page serves as a digital introduction to your business or organization. It’s where visitors can learn your story, understand your mission, and connect with your brand on a deeper level.
An effective About page typically includes your business story, your mission and vision, your values, your team, your customers, your brand voice and personality, and a call to action.
Remember to include a call to action! Encourage visitors to take the next step, such as contacting you or signing up for a newsletter.